Client Retention Retaining customers and clients is essential to the success and growth of any business. Achieving this objective requires a thorough understanding of customer needs and preferences, along with a commitment to delivering a quality product or service. Additionally, businesses must take into account the costs associated with both retaining existing customers and clients […]
Your Scope Of Work Must Be Set In Concrete! It’s not a good thing when your plans get stretched out of all proportion. It’s when a well meaning (or perhaps not) Client starts to ask for more than you agreed between you both. It happens when a project starts to take up more time and […]
The Benefits Of A Mobile App For Your Business In the modern business world, having a mobile app for your business is becoming increasingly important. Mobile apps are not only a great way to engage with customers, but also offer a number of other benefits that can help you increase your efficiency and profitability. Ease […]
The Impact of Using Colour in Advertising The human brain receives signals faster through the eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses […]
Delivering Excellent Customer Service It almost goes without saying that good customer service is essential to sustaining any business. No matter how wonderful a job you do of attracting new customers, you won’t be profitable for long unless you have a solid customer retention strategy in place – and in action. It’s the actions that […]
Great Ideas for Your Corporate Gifts “What’s your main purpose for sending a gift?” is probably the central question when deciding on what items to send away. Well, you must realise that the giving corporate gifts is not purely out of altruistic reasons. This act has tinges of marketing goals and should be well thought […]
A Successful Selling Strategy The first step to a successful selling strategy is having a website that provides information about the products and services being offered. This is advantageous because it allows for selling products and services online. Selling is a talent that needs to be cultivated and takes a lot of understanding to find […]
Business To Business Marketing: Its Significance To Your Business Many articles will have been written on this subject over time and this is one of them! I am only laying down a few thoughts and observations here, not offering guidance. Evereyone’s perception of marketing practises differ, even though there are a great deal of tried […]
Let’s face it…competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yes, you’re always going to have to be on the lookout for new ways to outdo the competition, but there are three ways you can minimize the impact […]
Scope Creep – What is Scope Creep? Well… it’s the sort of situation you don’t want to be faced with, as it ends up costing you a lot of time & money! I am going to relate this to designing and developing a new website for a client… Simply put… “Scope Creep” is when your […]