Write A Winning Business Plan – The Neatest Trick In The Book “Writing a business plan” sounds really tough, and it can be. But there are a number of things the smart entrepreneur can do to make it easier. For instance, justwhatkindofstuffyouthinkgetsreadlikethis? Imagine pages full of that, with virtually no margins, no paragraph breaks, no […]
How To Grow Your Business In A Slow Economy With the economy affecting businesses, as it is at present, small to medium sized firms need to continually innovate and identify ways of improving customer numbers, strengthen customer retention, build on customer loyalty and brand awareness and of course… bottom line profits.
Visions that Work – Realizable Visions Extract from “Developing Powerful Visions & Inspiring People with Them” “Vision is the art of seeing what’s invisible to others.” Jonathan Swift The realms of possibility Most people are quite limited in their mental resources. No, we are not demeaning anyone here, but that is the way we have […]
Why Have A Mobile App For Your Business? I would like to discuss the use of mobile apps in promoting business and why you should really consider having a mobile app designed and built as part of your own mobile marketing strategy. You are probably thinking right now… what is Graham on about? Is it […]
You’re A Salesperson in Your Life Strange as it may seem, our life is made up of a series of “sales presentations”. Sales may not be your gig, but if you’re the boss you’re making presentations everyday. Be it a pitch to your Board, announcing a policy change to employees, selling an idea to your […]
10 Characteristics Of Effective Meetings How many meetings do you go to that turn out to be a waste of time and you might actually have achieved something if you had just got on with your work?
Body Language Here is a short article which applies not only to job interviews but also one for people who are selling. When you are face to face with an interviewer or prospective client, you may not be aware of this but the other person/s is observing your body language, very carefully. Your body language […]
When Prospects Give The Silent Treatment Here’s an article which I rediscovered the other day. It makes interesting reading… If you’ve been marketing your products for a while, you’ve probably had at least one experience in which your prospect suddenly started giving you the “silent treatment.” “I don’t know what to do when I get […]
Excellent Words & Phrases For Ad Writing Add sales punch to describe your merchandise or sales offer – use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy. Absolutely. Amazing. Approved. Attractive. Authentic..
Why Your Small Business Needs a Corporate Identity Package? If you’re like many small business owners, you might be wondering just what a corporate identity package is. And if you already know what it is, you might be wondering why your small business would need one. After all, you’re just a small business, not one […]