Let’s say it how it is… Brochures, broadcast plugs and press releases don’t call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time, to move a message from here to there. Nothing more, nothing less, and certainly not public relations mother strategy which […]
What Is Customer Service? In these days of competitive markets, the business that excels at customer service is the one that will not only maintain their position, but grow. You could answer the question “What is Customer service” by saying that it is about “exceeding” the expectations of the client, not just “satisfying” them. This […]