How To Grow Your Business In A Slow Economy
With the economy affecting businesses, as it is at present, small to medium sized firms need to continually innovate and identify ways of improving customer numbers, strengthen customer retention, build on customer loyalty and brand awareness and of course… bottom line profits.
It’s no good repeating the buzzwords like “austerity”, “cuts” etc., as an excuse for poor business performance… Unless one is able to make sweeping political changes, we all need to find ways of not just surviving but thriving and with confidence.
We need to keep an open mind and look for ways we can build on our brand, build on our customers by not only increasing numbers but afford our existing customers more reason to continue doing business with us, love what we do and recommend us without hesitation.
THE MOBILE DEVICE
What do pretty much all our customers have at their finger tips 24/7? It’s their mobile device. They carry their devices wherever they go and seem to spend more and more time looking at them, communicating, emailing & texting! It is in fact an advertising powerhouse… and it is right under their noses!
So, what if you could get your business and very importantly your brand, literally, on to customer’s devices, enabling them to keep up with your business, offers, news, messages, loyalty programmes, discount incentive vouchers etc., giving them plenty of reasons to come back and spend money with you?… You simply encourage those customers to download your free mobile app and make every bit of use of it.
Once your business app is on their device they have immediate access to everything you want them to know about you. All your business information, services, products, links to your web site. They can call you, email you, interact with you on social media, make appointments and bookings. You can update the app at any time with new information and offers… And… You can send push messages to alert them… and send updates of your latest news etc.
So now you will be building a rapport with your customers, seeing more of them and increasing sales. Happy customers! Happy days!
HAPPY CUSTOMERS BRING MORE HAPPY CUSTOMERS
We all know what happy customers like to do… They tell their friends and recommend you!
So what if you could give your customers a really simple way of telling their friends about how good you are and giving them an incentive to do so at the same time? Moreover, give their friends an incentive to come along a see what you can do for them. A lot of promotional apps have an “app share” facility but what if the app sharing idea took it a stage further and offered the new user a discount voucher and also your kind and happy customer a voucher too? How many of your customers would share and bring you more customers?
If 30 of your customers shared with 5 friends each, that’s a possible 150 new app users who are potential new customers! You do the maths… The possibilities are quite staggering.
Add all this together with an electronic loyalty scheme, whereby customers can gain points for purchases and redeem for prizes or vouchers etc., you not only gain more customers but you get to keep them as well!
A FABULOUS MARKETING TOOL
So back to the fundamental task of building your business in slow and uncertain times…
We all need to address the following:
- We need to make our brand noticeable, memorable and keep it out there and ahead of the competition
- Retain our existing customers and build on their experience
- Increase their spend with many good reasons to do so
- Get referrals and give the new customers a reason to use us rather than our competitors
A mobile app will, if used as a marketing tool, give you the edge over your competitors and encourage customer loyalty, thus creating “raving fans” of your brand and products.
Even in the times of depressing news, shaky economies, awful politics and rising prices, we need to shine out and make a statement to customers who want the best value and more!
WHY HAVE A MOBILE APP?
A lot of businesses still don’t have a mobile app, why? Probably some of the high costing ones put them off. Perhaps people are unaware as to what they can actually do for them and their business. Maybe it all looks too technical and frightens people? Perhaps they haven’t yet found an economical and affordable app yet. I remember speaking with customers years ago about having a web site… The amount of people who told me to get lost because this internet thing was too complex, too expensive and a waste of time!
Oh how times change and costs have come way down!
IT’S ACTUALLY VERY EASY AND COSTS SURPRISINGLY LITTLE
Having a mobile app designed and made for your business is much easier than getting a web site together. It is so simple but does so much for your business.
I provide apps for businesses. I do all the hard work and present you with an affordable, fully branded, working, effective mobile app, with it’s own admin log-in, for Android and Apple… for pretty much the cost of a mobile phone contract!
Have a look at my web page and drop me a line. I will be pleased to have a chat and give you a totally free proposal. I will even give you an introductory discount voucher!
And by the way… you may download my free app from the footer of this web page!