1. Supersize It!
Okay… the real marketing term here us “upsell it”. You’ve been there… A fast food restaurant that is…you place your order and they always say… “Would you like to upsize that for another 60p?”
What bugs me is that a lot of people instinctively say, “Yes!” After all, for a few pence more one gets nearly twice the amount of fries and soft drink. We won’t discuss the fact that a person with normal size kidneys couldn’t possible drink the supersized drink before it goes flat… and that if one were to eat all of the supersized fries one would be a perfect advertisment for an acne face cream company… but… you seem to get a good deal!
When your customers have their wallet out and are reaching for their money, they are in a position for spending just a few more pounds to sweeten the deal. In fact, about 50 percent will say yes without a second thought. It’s the perfect time to offer an upgrade or an extra warranty perhaps.
2. After The Sale Offers.
Have you noticed that novel sequels seem to go like hot cakes? Once the author has caught the audiences attention with the first book, they can’t wait to get their hands on the follow up.
The same idea should carry over with your customers. A customer who is happy with the product and service you provided the first time, is much more open for a second experience.
The backend product you offer doesn’t even have to be your own. It could be an Affiliate Product Offer. It’s an easy and painless process to market this way… the affiliate handles all the sales, while you collect the commission.
3. Reward Referrals.
Customer surveys that ask 3 basic questions: What did you like best about the product?, How can we improve the value of the product?, and Who do you know that would benefit from the product?
In a nutshell, you are letting the customer know that his needs and opinions are important to you, and that you want to help someone else fulfill their needs too. You’ll gain valuable insight into customer satisfaction, provide material for valuable testimonials, and get tips on potential customers.
Upselling, backend selling and referral selling work together to increase the number of sales you net, without increasing advertising budgets.