mobile apps

How To Grow Your Business In A Slow Economy

With the economy affecting businesses, as it is at present, small to medium sized firms need to continually innovate and identify ways of improving customer numbers, strengthen customer retention, build on customer loyalty and brand awareness and of course… bottom line profits.

It’s no good repeating the buzzwords like “austerity”, “cuts” etc., as an excuse for poor business performance… Unless one is able to make sweeping political changes, we all need to find ways of not just surviving but thriving and with confidence.

We need to keep an open mind and look for ways we can build on our brand, build on our customers by not only increasing numbers but afford our existing customers more reason to continue doing business with us, love what we do and recommend us without hesitation.


What do pretty much all our customers have at their finger tips 24/7? It’s their mobile device. They carry their devices wherever they go and seem to spend more and more time looking at them, communicating, emailing & texting! It is in fact an advertising powerhouse… and it is right under their noses!

So, what if you could get your business and very importantly your brand, literally, on to customer’s devices, enabling them to keep up with your business, offers, news, messages, loyalty programmes, discount incentive vouchers etc., giving them plenty of reasons to come back and spend money with you?… You simply encourage those customers to download your free mobile app and make every bit of use of it.


Once your business app is on their device they have immediate access to everything you want them to know about you. All your business information, services, products, links to your web site. They can call you, email you, interact with you on social media, make appointments and bookings. You can update the app at any time with new information and offers… And… You can send push messages to alert them… and send updates of your latest news etc.

So now you will be building a rapport with your customers, seeing more of them and increasing sales. Happy customers! Happy days!


We all know what happy customers like to do… They tell their friends and recommend you!

So what if you could give your customers a really simple way of telling their friends about how good you are and giving them an incentive to do so at the same time? Moreover, give their friends an incentive to come along a see what you can do for them. A lot of promotional apps have an “app share” facility but what if the app sharing idea took it a stage further and offered the new user a discount voucher and also your kind and happy customer a voucher too? How many of your customers would share and bring you more customers?

If 30 of your customers shared with 5 friends each, that’s a possible 150 new app users who are potential new customers! You do the maths… The possibilities are quite staggering.

Add all this together with an electronic loyalty scheme, whereby customers can gain points for purchases and redeem for prizes or vouchers etc., you not only gain more customers but you get to keep them as well!


So back to the fundamental task of building your business in slow and uncertain times…

We all need to address the following:

  • We need to make our brand noticeable, memorable and keep it out there and ahead of the competition
  • Retain our existing customers and build on their experience
  • Increase their spend with many good reasons to do so
  • Get referrals and give the new customers a reason to use us rather than our competitors

A mobile app will, if used as a marketing tool, give you the edge over your competitors and encourage customer loyalty, thus creating “raving fans” of your brand and products.

Even in the times of depressing news, shaky economies, awful politics and rising prices, we need to shine out and make a statement to customers who want the best value and more!


A lot of businesses still don’t have a mobile app, why? Probably some of the high costing ones put them off. Perhaps people are unaware as to what they can actually do for them and their business. Maybe it all looks too technical and frightens people? Perhaps they haven’t yet found an economical and affordable app yet. I remember speaking with customers years ago about having a web site… The amount of people who told me to get lost because this internet thing was too complex, too expensive and a waste of time!

Oh how times change and costs have come way down!


Having a mobile app designed and made for your business is much easier than getting a web site together. It is so simple but does so much for your business.

I provide apps for businesses. I do all the hard work and present you with an affordable, fully branded, working, effective mobile app, with it’s own admin log-in, for Android and Apple… for pretty much the cost of a mobile phone contract!

Have a look at my web page and drop me a line. I will be pleased to have a chat and give you a totally free proposal. I will even give you an introductory discount voucher!

Happy days!

More Information

And by the way… you may download my free app from the footer of this web page!



Visions that Work – Realizable Visions

Visions that Work – Realizable Visions

Extract from “Developing Powerful Visions & Inspiring People with Them”
“Vision is the art of seeing what’s invisible to others.”
Jonathan Swift

The realms of possibility

Most people are quite limited in their mental resources. No, we are not demeaning anyone here, but that is the way we have been conditioned to think.

mobile apps

Why Have A Mobile App?


I would like to discuss the use of mobile apps in promoting business and why you should really consider having a mobile app designed and built as part of your own mobile marketing strategy. You are probably thinking right now… what is Graham on about? Is it just another sales pitch? Well… to be honest… yes, in a way it is but I only say this because I am in a good position to help you in your marketing quests.

If you are under the impression that mobile apps are for big business users only, you could find yourself very much mistaken in this thinking! Increasingly small to medium sized businesses are taking advantage of what a mobile marketing strategy has to offer. An effective strategy one is more than just having a “responsive” web site.

You will be seeing even small high street businesses


You’re A Salesperson in Your Life

You’re A Salesperson in Your Life

Strange as it may seem, our life is made up of a series of “sales presentations”. Sales may not be your gig, but if you’re the boss you’re making presentations everyday. Be it a pitch to your Board, announcing a policy change to employees, selling an idea to your spouse, or just trying to win others over to your point of view – you need to punch up your people skills for winning pitches.

Human nature is such that people

effective meetings

10 Characteristics Of Effective Meetings

How many meetings do you go to that turn out to be a waste of time and you might actually have achieved something if you had just got on with your work?

Here are ten fundamental concepts that characterise an effective meeting.

1) Definition: A meeting is a business activity where select people gather to perform work that requires a team effort.

2) A meeting, like any business event, succeeds when it is preceded by planning, characterised by focus, governed by structure, and controlled by a budget.

3) Short meetings free people to work on the essential activities that represent the core of their jobs. In contrast, long meetings prevent people from working on critical tasks such as planning, communicating, and learning.

4) Three things guarantee an unproductive meeting: poor planning, lack of appropriate process, and hostile culture. Effective leaders attend to all of these to create an effective meeting.

5) Effective meetings require sharing control and making commitments.

6) The ultimate goals of every meeting are agreements, decisions, or solutions. Meetings held for other reasons seldom produce anything of value.

7) Unprepared participants will spend their time in the meeting preparing for the meeting.

8) It is better to spend a little time preparing for solutions than to spend a lot of time fixing problems.

9) Meetings are an investment of resources and time that should earn a profit.

10) A meeting can be led from any chair in the room. And if it’s your meeting, you want it to be your chair.

body language

Body Language

Here is a short article which applies not only to job interviews but also one for people who are selling.

When you are face to face with an interviewer or prospective client, you may not be aware of this but the other person/s is observing your body language, very carefully. Your body language says a lot about yourself, so you need to control negative body movements and encourage positive body movements and

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Although Web Design Imagineers is based in Lincolnshire I am happy to work with clients throughout the UK. Some of the local areas include... Web Design-Scunthorpe | Web Design-Gainsborough | Web Design-Grantham | Web Design-Lincoln | Web Design-Louth | Web Design-Newark | Web Design-Nottingham | Web Design-Sleaford